DIRECT MARKETING

CD cover CV

A few years ago, to look for a job as a designer in Switzerland, I created a CD cover with my CV and a summary of my skills that I later sent to the most prestigious agencies and studios in Geneva. The CD included music by different artists. A playlist in which if you read the song titles of the tracks in order you would discover a story (easter egg). Here is a Spotify list of the back.

El Sustituto

To celebrate Christmas we decided to present our clients with the perfect gift, a gadget for the classical hangovers of this season. Each box contained an inflatable dummy customizable with stickers to create their own doppelganger (El Sustituto).

So they had the perfect way to avoid familiar celebrations, neverending meetings… They just had to dress El Sustituto with their clothes, seat it in their spot and let it endure their aunts New Year’s lunch conversation or the Annual Meeting.

The action was complemented with a website where the receivers had the option to upload their photos with their doppelgangers. We selected the best photo and awarded it with a prize.

El Sustituto from Gabi Pm on Vimeo.

Seguros Nuez

Concepting and design of a direct marketing action. A present-box containing a manual of their new visual identity and a pendrive. This action was targeted to their best clients.

Caser La Magia del Desierto

Fidelity program. The package contained a leaflet detailing the specifications of the promotion and a little carpet for the computer’s mouse. The top quality of the carpet was without a doubt one of the keys for the big success of the fidelity program and the great amount of new policies signed during that period of time.

Feria de Abril Endesa

Direct Marketing targeted for the attendees to the event celebrated at the Fair of Seville. The pendrive contained the best photos and videos taken on the Feria.

Chocolates Carmen

Wrapper for a chocolate tablet souvenir designed for a baptism ceremony event.